@Eurogamer_Expo sent out a Tweet on Twitter that it has begun. The Twitter account is available to help out attendees if they get lost and/or would like some information on the show. The headline sponsor for the event is Virgin Media. Virgin has been associated with competitive gaming for some time now, hosting events mostly revolving around sports games.
The event was organized by the guys at EuroGamer.net, a news outlet for video games. The show for today will feature developers from Halo 4, Far Cry 3, DayZ, and Hitman Absolution. If these talks do not fancy your cup of tea tomorrow will feature Chet Faliszek from Valve, plus developers from Assassin's Creed, Need for Speed: Most Wanted, and Forza Horizon.
Prepare to get your fill of video games in the next couple of days. A whole lot of information is about to be given to us. Enjoy their show from wherever you may be.